How Brown Dog Carriers Reduced Admin Time from 40 Hours to 5 with Truckpedia TMS
Location
Biddeford, Maine
Founded
2017
Company Type
Carrier
Company Size
30+ Drivers
Brown Dog Carriers is a fast-growing, full-service trucking company based in Biddeford, Maine, operating across all 48 contiguous U.S. states. Founded by Graig Morin, a lifelong trucker with over 1.5 million miles behind the wheel, and Darrell Pardy, a seasoned executive with decades of experience scaling businesses, the company began with just two trucks and a local footprint. Today, it has evolved into a high-performing operation with over 30 drivers.
"Truckpedia helped us drop our weekly processing time from 40 hours to just 5."
The Challenge Before Truckpedia
Before adopting Truckpedia TMS, Brown Dog Carriers encountered several operational challenges that were holding back efficiency, slowing down growth, and putting unnecessary strain on both their office staff and drivers.
Delayed Load Assignments
Dispatchers couldn’t pre-assign trips or notify drivers in advance. Drivers had to physically show up at the depot to learn all the load details, creating delays and confusion.
Manual Check-Ins and Tracking
Drivers recorded arrival times and stop details by hand. This often resulted in missing data, inconsistent logs, and added administrative cleanup for the back office.
Inefficient Billing Workflow
Billing took up nearly 6 hours every day, with staff entering load data manually line by line. Invoices often went out late, delaying payments and reducing cash flow visibility.
The Solution: Implementing Truckpedia TMS
Recognizing the need to modernize their operations and eliminate time-consuming manual processes, Brown Dog Carriers implemented Truckpedia TMS.
Self-Dispatch Powered by AI
Drivers can now self-dispatch from anywhere. By snapping a photo of a Rate Confirmation or BOL, Truckpedia’s AI reads the document and automatically creates the load in the system, no manual entry needed.
Real-Time Load Location Tracking
Every stop is now auto-logged via the Truckpedia Driver App, including real-time GPS, timestamps, and mileage updates. Dispatchers get instant updates with zero check-in calls.
AI-Powered Invoicing & Payment Requests
Once the load is complete, Truckpedia’s AI pulls data directly from the BOL and auto-generates an invoice and payment request, ready to send with a single click.
Results & Impact
The shift to Truckpedia TMS has completely transformed Brown Dog's back office operations and driver experience.
From 40 Hours to 5
Admin time for billing, tracking, and dispatch went from a full workweek to just 5 hours per week.
Real-Time Visibility & Driver Autonomy
Dispatchers no longer chase updates. Drivers know where to go. Managers get real-time insights. Everyone wins.
Billing Time Cut by 80%
What used to take 6 hours daily now takes just 1. That’s 25 hours saved every week, plus invoices go out faster—meaning quicker payments from customers.
A Smarter Way to Keep Scaling
For Brown Dog Carriers, growth meant more than adding trucks—it meant upgrading how they operated. By switching to Truckpedia TMS, they didn’t just save time, they gained control, reduced overhead, and empowered their team with the tools to run smarter, not harder.
With real-time visibility, AI-driven automation, and seamless dispatching, Brown Dog cut admin hours by 88% and set the foundation for scalable, driver-friendly operations. If your fleet is spending more time managing paperwork than moving freight, it might be time to do what Brown Dog did, upgrade to a TMS built for how trucking runs today.
Ready to Cut 35 Hours of Admin Work Each Week like Brown Dog Did?
See how Truckpedia can help you streamline your dispatch, billing and load tracking.