FREE TOOLKIT

Business Resources For Trucking Companies

Free resources to help you supercharge growth—from business cards, one-page company overview templates and tools to get your trucking business found online.

What's Included:

Editable Company One Pager (Hand-Out)
Editable Business Card Template
Sample Scripts For Visiting Shippers and Door- Knocking

Build Your Company One Pager (Hand-Out)

You may be asking what is that & why do I need one. A one-pager is a short single-page document that provides an in-depth overview of your company and it's used to communicate unique value and benefits to effectively position your trucking company to brokers and direct shippers.

Follow our step-by-step instructions below to create your own, quickly and easily:

STEP 1: Create a Figma account. It’s free.
STEP 2: Duplicate a copy of this template, so you can edit your own One- Pager.
STEP 3: Change the logo to yours and details to make your company unique. Change the logo to yours and details to make your company unique.
STEP 4: Download and print out enough flyers for your team and drivers. (See image to know how to download it)
STEP 5: Staple your business card to each flyer and consistently distribute them by you, your team, and drivers.

Bonus: Drivers could be the best salespeople for free if you reward them for each closed customer.

Business Card

STEP 1: Login to your Figma account.
STEP 2: Duplicate a copy of this template, and start entering your information.
STEP 3: Download the business cards front and back separately.
STEP 4: Go to Staples (Link here) or any business card website and upload them.

Disclaimer: I’m not affiliated with Staples at all, so feel free to get your business cards from anywhere.

Sample Scripts For Visiting Shippers and Door- Knocking

1. Map Out 10-15 Target Shipper Near Your Area

When it comes to securing direct freight, location matters. Start by identifying 10-15 manufacturers within your cargo specialty that are near your pickup area.

Why It Works

Lower Transit Times – Reduce empty miles and increase efficiency.
Cut Operational Costs – Spend less on fuel and deadhead miles.
Build Stronger Relationships – Local connections often lead to long-term partnerships.

2. Identify the Warehouse Type

Before reaching out to shippers, it’s important to understand the type of
warehouse you’re dealing with. This helps you connect with the right people—faster.

Small Warehouses

No receptionist. The first people you see are often the decision-makers. This is the dream scenario.

Big Warehouse

They have receptionists whose job is to block strangers and solicitors. So avoid them if you don’t have to talk to them.

Skip the front door. Head to the back, where drivers check in. That’s where the real decision-makers are.
Most carriers and brokers never make it this far—so if you do, you’re already ahead of the game!

3. Are You A Good Fit?

Sales isn’t just about closing deals—it’s about understanding needs.

Listen First, Sell Later

When you reach this stage, your goal isn’t to push a sale. It’s to uncover what truly matters to your potential customer. What challenges are they facing? What solutions are they looking for?

Take Notes & Build Connections

Every conversation is an opportunity to stand out. Jot down key details, remember their priorities, and find common ground—whether it’s a shared interest or a unique challenge they face. People remember those who remember them.

Not Everyone Will Be the Right Fit—And That’s Okay

You’re not here to sell to everyone. You’re here to build meaningful relationships. When the fit is right, the deal will come naturally.

Focus on connections first—the right opportunities will follow.

4. How to Guide The Conversation

Once you’re face-to-face with the right person, keep it casual and natural—no pressure, just real talk.

Start The Conversation

Try something simple like:

“I’m here to share some information. I help [X] do [Y]. Does your team have any pain points or challenges right now?”

This keeps the conversation open and engaging—no hard selling.

Listen, Don't Sell

Your job isn’t to push a service—it’s to understand their needs. If they don’t immediately share details, ask follow-up questions. Keep them talking.

Look around. Are there challenges hiding in plain sight? Common pain points include:

Struggles with out-of-state carriers
Capacity issues
Unreliable freight schedules

Position Yourself as the Solution

Once you understand what’s keeping them up at night, speak directly to their challenges.
Show them how you can make their life easier. Be the problem-solver they need.

Close the Conversation with a Next Step

Before you leave, set the stage for follow-up:

“Do you have a card? When would be a good time to check in again?”

This ensures the conversation doesn’t end there—it becomes the start of a valuable business relationship.

Be yourself. People connect with authenticity.

5. Ask for Permission

Landing a shipper doesn’t happen overnight. It takes 7-10 touches to close a deal—but here’s
the catch: most people give up after the third attempt. That won’t be you.

Lock in the Follow-Up

Before you leave, ask the decision-maker:

“If I don’t hear back from you, when should I give you a call?”

Write it down. This way, when you follow up, you can make it personal:

“Hey, this is [Your Name]. We met last week and talked about [X]. You told me to give you a call this week to chat about [Y].”

By asking for permission, you turn a cold call into a warm call. They’ll remember you, and they won’t hang up.

Keep Going—Success Takes Persistence

Biggest Tip: Don’t get discouraged.

If you land just ONE shipper out of 100 tries, that’s a huge win. You don’t need hundreds of shippers to succeed—just a few solid ones.

Stay consistent. Keep pushing. The right opportunities will come!

Every photo comes from our own warehouse visits—proof that this really works!

Want to Go Deeper?
Trucking Business Growth Secrets Revealed Webinar Series

Our three-part webinar series, "Trucking Business Growth Secrets Revealed" dives deep into the strategies you need to secure direct freight, market your services effectively and master warehouse approaches. Each session is packed with insider knowledge, real-life success stories, and actionable steps to help you build a stronger, more profitable trucking business.

Part 1: Win Shipper Business by "Hauling-one-Thing"

Specializing in one type of freight can link you with direct shippers and boost growth. Discover how you can embrace a smarter approach to growing your trucking business.

Learn More >

Part 2: Fuel Growth by Unleashing Email Marketing

Email marketing is a powerful tool that many truckers miss. Discover easy and effective email strategies to connect with shippers, secure consistent freight, and boost your profits.

Learn More >

warehouse-team-discussing-while-walking-warehouse (1)

Part 3: Conquer The Warehouse Every Single Time

Discover game-changing strategies to help you bypass the warehouse "gatekeeper", connect with decision-makers, and turn warehouse visits into steady freight opportunities.

Learn More >

FREE ebook

The small carrier
Playbook to efficiency
and rapid growth.

Discover ALL the secrets behind how second generation trucker Justin Lu scaled from $1M to $20M—growing from 3 to 50+ trucks in under 3 years.

Get the ONLY playbook you need to grow your trucking business.

Get Playbook

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unstoppable?

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FREE TOOLKIT

Business Resources For Trucking Companies

Build Your Company One Pager (Hand-Out)

Business Card

Sample Scripts For Visiting Shippers and Door- Knocking

1. Map Out 10-15 Target Shipper Near Your Area